WE BELIEVE
WE BELIEVE
About
We Believe is a movement and organization that helps mobilize parents to speak out about their kids’ access to education in the wake of many education bans across America.
As part of the digital team, I worked on copy writing for social content, coordinating influencer campaigns, conducting A/B testing on paid Meta ads, and eventually leading all in-house content creation and social media strategy.
Company /
Project /
We Are RALLY
We Believe in Education
Art Direction
Social Media Marketing
Copy Writing
SOCIAL MEDIA
BEFORE
Team
Alexis Mahrus, Design Lead
Katrina Wu, Designer
Sydney Segal, Copy Writer
Ibby Day, Content Lead
AFTER
INFLUENCERS
After our third-party vendor unexpectedly closed down, I was tasked as a fellow to bring all content creation in-house. I consulted the design team about the change and we devised a plan to temporarily lower the cadence of posts to build a template library that would allow the design team to work more efficiently, increase cadence, apply the brand identity they created, and design with more freedom.
Team
Rachel Winton, Project Lead
Wardah Imran, Influencer Coordinator
Ibby Day, Influencer Coordinator
As part of our outreach and awareness campaign, the digital team was tasked to coordinate a four-month influencer campaign with a $100K budget. We chose to connect with groups that were most affected by national book bans and were in a place to speak out about the importance of combatting these bans. These four groups were teachers, parents, education activists, and book enthusiasts.